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About Us
Spencer Snedecor
Principal Consultant
Strategic Thinker, Tactical Leader
Spencer has a unique blend of executive level experience at both public companies and VC funded startups. This enables him to provide trusted C-level counsel and team leadership on all aspects of business strategy and sales growth as needed to create shareholder value while increasing market share.
A multi time CEO and serial Entrepreneur
Spencer has been a part of 7 Growth to Exit successes. His focus on Value Creation by way of Revenue Generation, spans a wide range of technologies and business models.
Specializing in: Early-stage and small business growth
New technologies and turn-around/restart situations; Executive Coaching and Mentoring; Go to Market planning with a laser focus on Sales & Marketing as well as Cross Functional Team building.
All aspects of Revenue Generation, Business Value Creation and People Management.
Sharing best practices for: Increasing Sales; Strategic Planning; Tactical Leadership; Organizational Growth; Talent Assessment; and Recruiting.
Wisdom gained from Fractional and Full-time leadership roles that include :
CEO, Covelight Systems; Acquired by Radware
Co-Founder & VP Sales PGP Corporation; Acquired by Symantec
CEO, Palisade Systems; Acquired Absolute Software
CRO, Silent Circle
President & COO, Advanced Aircraft Company
VP Americas Sales, Secure Computing; Acquired by McAfee
Advisory Board Member:
Redactable www.redactable.com,
LingoForce www.lingoforce.com,
MyMatR www.mymatr.com,
Focusing on these 4 areas:
Assessment
Assessment
Assessment
Providing skill and market assessments as well as sales process improvements and funding/M&A strategies;
Complete Go-To-Market (GTM) analysis and planning.
Planning
Assessment
Assessment
Building a viable operating plan with key financial milestones, enabling you to measure your progress and know if you are on track to achieve your business goals.
Implementation
Implementation
Implementation
Working with you and your team to execute the plan while helping to manage the daily activities needed to achieve results.
Coaching
Implementation
Implementation
Collaborative, trusted counsel for professional and corporate growth. Enabling you, your employees and company success.
Testimonials
Coaching
Trusted Counsel
Trusted Counsel
I wanted to explore future business directions. I was a sole proprietor with a strong business but needed some guidance on how to continue and potentially grow while keeping a good work/life balance. I was referred to Spencer by a colleague in the same field who had recently worked with him. My work with Spencer started out in a coaching relationship. Spencer was easy to talk to and very effective at getting me to be honest and open about myself and my business. He helped me decide on a few short-term business decisions and validated many of my feelings about being a business owner. Eventually, with Spencer's guidance, I decided to seek a business partner.
Trusted Counsel
Trusted Counsel
Trusted Counsel
We partnered with Spencer as we were growing out our global sales team and operations. He's a wealth of knowledge and has a unique ability to translate that knowledge into pearls of wisdom across the various stages of company growth. He certainly helped strengthen our team and delivered high quality results. I appreciate all the time we spent with him and would certainly work with him again moving forward.
Recruiting
Trusted Counsel
Recruiting
Spencer worked as my recruiter and exceeded my expectations in the process. Together we established a detailed partner specification document and a plan for recruitment. Spencer effectively searched for candidates and pre-screened multiple candidates prior to my interviews. Throughout the process Spencer communicated with me and kept me updated weekly on his progress. With Spencer's help I decided on one candidate to have continued discussions with and we were able to agree on employment terms.
Results
Go to Market knowledge
Recruiting
Spencer is a focused, results driven executive. He has clear vision and stated objectives. He articulates rational milestones to meet stated objectives and works collaboratively with a multi-disciplined team to drive success. He takes a very strategic approach, but at the same time defines tactical execution.
Strategy
Go to Market knowledge
Go to Market knowledge
Spencer is a tremendous value add to our growing team. He’s helped advise us on our enterprise sales strategy, marketing initiatives, as well as pricing roadmap. If you ever have the chance to work with Spencer you’ll be lucky.
Go to Market knowledge
Go to Market knowledge
Go to Market knowledge
I had the privilege to work with Spencer while launching Blackphone. He has tremendous knowledge and experience working with large Enterprise customers, specifically with security and cloud-based solutions. His practical approach to creating new value propositions is a valuable asset for any high growth organization and he knows how to build and lead a strong sales team.